Unlike many agencies, Crystal Media has extensive and unrivalled experience in all facets of media production giving our clients peace of mind knowing they have experts handling their message and its delivery.
OUTDOOR ADVERSTISING :
From signs through to billboards and signage on buses, we work with our clients to develop strategies and campaigns to reach the widest possible audience. Coming up with good outdoor advertising is often a challenging task.
Outdoor is a medium that provides a wide reach, addresses both an audience that is on the move and one that isn't, and has a long-lasting impact; but that is only if the outdoor campaign is creative, catchy and relevant enough to attract attention. Crystal Media Media's creative teams make sure your outdoor campaigns require the least media weight possible.
Because we know a great outdoor campaign is built around a great idea, we make sure your outdoor campaigns interact and play with their surroundings, peak the curiosity of passers-by, and as a result have a high retention rate. We believe witty, simple and straight-to-the-point copywriting is the starting point. Our graphic designers will cut through the clutter, and provide your campaigns with smart, simple, yet strong graphics, making use of the high-tech print technology of Crystal Media.
Our media buyers will make sure your campaign placement respects the limits of urban planning, and abides by environmental best practices. We have an extensive contact list of outdoor suppliers to help you book as much space as possible for the least cost possible, locate your key points of reach for your audiences, and make smart choices on where, how, and when to place your outdoor campaigns.
Newspaper and magazine advertising With our extensive media contacts and market knowledge, we provide targeted newspaper and magazine advertising campaigns for our clients so they know their message is reaching the right audience.
Qatar's print market is a large one, and newspapers in the country -and the region as a whole- still account for a huge chunk of advertising and media budgets. Unlike in other parts of the world, digital media in Qatar and the region is yet to take over traditional media when it comes to capturing both online and offline audiences; which is why Crystal Media considers newspaper advertising to be one of its core .
Delivering a first class product is not just about the message; it's also about how it looks. We have experience in developing and implementing packaging to meet our clients' needs.
Packaging is one of the main components of the marketing mix, and we believe it is synonymous with a client's brand image, message, and positioning in the market. It is a customer's first impression of a brand, a visual element that automatically speaks to the consumer when done well, and throws off potential customers when poorly executed.
The right visuals, wrapping material, colors, designs, can often become a brand's trademark. With the communication clutter that customers are faced with on a daily basis, a good package is often all that is needed for a brand to stand out. We derive from our personal experience that good packaging can help turn around a brand, and we believe it does the same for our clients.
Today, good packaging goes far beyond the visual element: it is a reflection of the brand, and a personalized way in which the brand introduces itself to a consumer. As such, we make sure that packaging respects environmental-friendly practices, and are constantly looking for alternative and bio-degradable materials that will portray our clients' corporate social responsibility.
At Crystal Media, we provide creative packaging solutions, whether visually or conceptually. Crystal Media deals with the best suppliers in Qatar to bring our clients the latest innovations, technologies and techniques in packaging our clients' products, services and campaigns.
Delivering a brand identity is more than just advertising. We help you design and print stationary from letterheads through to business cards and envelopes. Today, many clients and agencies fail to give business stationary its due importance, as they've become too focused on e-mail exchanges and digital communication. We believe business stationary, including letterheads, business cards, and any additional corporate collateral material is still a crucial part in building and sustaining a corporate identity and image for our clients.
Branding business stationary, be it envelopes, shipping labels, invoices, calendars, greeting cards, event invitations, folders and the like, consistently imprints the company's image in its customers' and stakeholders minds; and when the stationary branding is done the right way, it often makes for an advertising and promotional tool that is just as effective as media. It has high impact, high retention, and high visibility attributes.
Just as packaging does, business stationary is the first chance to give a first impression, and often speaks for the brand in a non-intrusive, direct, creative and professional manner.
At Crystal Media, we focus on providing quality stationary with cost-effective features that are tailored for each client. We push the creative envelope when needed, and respect the borders within which a business still needs to convey professionalism and trust to its stakeholders. Crystal Media Media provides its clients with value-added solutions and works on the full range of their business stationary, thanks to a vast selection of suppliers in Qatar.
ANNUAL REPORTS :
In this era of accountability, annual reviews and reports are more important than ever. We can assist you in all aspects of production from content creation through to design, print and delivery.
Today, the same basics of a good annual report still apply: transparency, complete disclosure of information relevant to our clients' main stakeholders, accuracy and richness of information. Still, as more and more consumers are looking up information about the companies they deal with, an annual report can no longer be considered to address only investors and current and prospect business partners; it is also, to a lesser extent, addressing clients and potential clients.
Crystal Media Media's team of content developers and designers finds the balance between sophistication and simplicity to address all stakeholders, while avoiding the common mistake of choking them with low-quality and irrelevant information. We develop our clients' annual reports the same way we do for their marketing and advertising campaigns: we focus on the strategy, cut the communication clutter, and stylize the reports in a manner that still conveys the company's brand, its mission, objectives, achievements and future plans.
As we believe it has for other functions within Crystal Media Media, digital can also be integrated in developing our clients' annual reports; digital forms of the reports can include engaging demographics and animations and appeal to a wider spectrum of customers and an online audience. Our design team helps provide attractive and appealing visuals that accompany content to engage readers.
From small, one-off niche publications through to mass market productions, we are able to design and produce brochures to the highest quality. Unlike annual reports, corporate brochures are produced on an irregular basis, and as such must be timeless in information, impact, and message.
Crystal Media Media's team of designers and content developers will help you devise corporate brochures that will showcase your products and services, and portray your brand's core mission, vision, strategy, achievement and values upon which you conduct your business. Many treat a corporate brochure as a must-have document rather than a powerful tool to attract new customers, generate new business and promote the company and what is stands for in a cost-effective way.
The investment in a corporate brochure lies first and foremost in the right content, and our team at Crystal Media Media makes sure of a tailored, unique and authentic content for each of our clients in Qatar. We make sure that our clients' key milestones and competitive edge are not highlighted only through content, but form as well.
Crystal Media Media's designers understand that, above all else, a corporate brochure needs to convey credibility, professionalism, and most importantly, brand image. Whether trendy and hip, toned-down, green-conscious, traditional or outside the box, we make sure the brochures we design effectively communicate our clients' personal stories and benefits and are in line with their marketing and advertising strategies.
With our extensive network of suppliers we are able to produce the best quality projects for our clients on time and on budget. Our digital printing arm, Crystal Media Digital, allows us to produce high quality brochures, documents and other printed material on demand for our clients.
Clients in Qatar have quickly realized the benefits of digital printing when it comes to minimizing paper and ink waste, and we've grown throughout the past years to accommodate the market's changing needs. Digital printing has become a key component of brand awareness and development, and is no longer just about the technology; it is rather about how it interacts with other components to market our clients' products and services, communicate with their customers and present their brand to the public.
At Crystal Media, our marketing and media teams work hand in hand with the Crystal Media Digital teams to ensure digital printing products are in line with the desired marketing impact and message. Many argue on whether digital printing is a production technology or a marketing strategy, we believe it is both. We provide flexible printing solutions that can adapt to last minute changes and decisions, custom-made printing material for various market segment in Qatar, and cost-effective technologies that will spare our clients repeated trial and error.
Crystal Media is supported by a strong digital infrastructure, trained staff, and well worked-out procedures. We work with first-class suppliers in Qatar that help us provide high-quality printed material for our clients.
We handle all aspects of pre-press from layout through to adjustment of images and text. Pre-press is the most crucial step in assuring that the initial idea and message are delivered properly in the outcome. Our pre-press services help you makes sure that what takes place between the print layout and the final print version goes on without a hitch, and that design, copywriting, placement mistakes are caught early on.
Our pre-press services include creating image carriers, modifying the texts and images and design high quality files before they are sent to print, typesetting, copy-editing, markups, proofing, proofreading, imposition, and manufacturing.
At Crystal Media Media, our pre-press professionals and graphic design teams work hand in hand with the editorial teams to make sure no information gets lost along the way from print to layout. We constantly keep our clients in the loop throughout the pre-press process so we can make prompt and last-minute changes to the layouts when need be.
We understand that the wrong colors, layout, placement and editorial content could cost brands a whole campaign, and our pre-press services make sure that doesn't happen. Our pre-press services are supported by the latest technologies for color and layout adjustments, and the latest software and hardware from publishing platforms, scanning, digital proofing and file conversions.
HOARDING FENCES :
Crystal media is the Qatar's premier site enclosure specialist, producing the widest range of hoarding and fencing systems available to meet all your company and project requirements.
Crystal media has developed and refined fencing and hoarding systems for many years, with innovative solutions and products that have been seen on many high profile construction projects across QATAR.
Crystal media are on a constant drive to stay ahead of the market by introducing innovative solutions conceived by our research and development experts.
We are fully committed to the highest level of health and safety, customer service and professionalism in everything we do. From using quality and environmentally friendly materials in manufacturing, to the highest level of training for our people we strive to maintain quality of product and reliability of service.
Our experience in this market place gives us the capability to design and deliver valued solutions and systems that secure both your site and your corporate identity.